The phrase denotes the migration of people already energetic on the Fb platform to a different on-line neighborhood or service. It signifies an overlap in membership throughout totally different digital areas. As an example, customers of a particular social networking group may subsequently register on a associated discussion board.
Understanding the motion of people between platforms presents a number of benefits. It permits for focused advertising and marketing efforts, allows cross-platform neighborhood constructing, and gives knowledge on evolving person pursuits. Traditionally, this sample displays shifts in social media tendencies and the diversification of on-line engagement.
