The phrase identifies completely different platforms and strategies for getting, promoting, and buying and selling items or companies on-line, exterior of the social media big’s devoted platform. These vary from specialised e-commerce websites to native classifieds, every providing a singular surroundings for transactions.
Utilizing completely different avenues offers enhanced visibility, entry to area of interest markets, and doubtlessly decrease charges or extra specialised buyer help. This diversification can show advantageous for each particular person sellers and companies in search of a broader attain and management over their promoting surroundings.