The topic is a flavored whiskey, particularly a mix of Kentucky straight bourbon whiskey and apple liqueur. It presents a profile balancing the traits of conventional bourbon with the crisp, candy style of apples. As a flavored spirit, it presents a variation on the basic bourbon expertise.
This specific product broadens the attraction of bourbon to people who may discover the normal spirit too sturdy or complicated. The inclusion of apple taste supplies a sweeter, extra approachable entry level. It leverages the established fame of a well known bourbon model to introduce a flavored spirit to a wider client base. Its launch displays a bigger development throughout the spirits trade towards taste innovation and diversification.