A useful resource provided by Meta, the platform permits customers to seek for and examine adverts which might be presently operating throughout Fb and Instagram. This transparency device gives entry to energetic campaigns, no matter whether or not the viewer is throughout the target market. Data contains the advert artistic, the dates it has been operating, and the platform it is showing on.
This repository of promoting information serves a number of functions. It permits researchers and journalists to trace political promoting, monitor compliance with promoting insurance policies, and perceive aggressive landscapes inside varied industries. The provision of this info has fostered better accountability and a extra knowledgeable understanding of on-line advertising methods. Initially conceived to reinforce transparency round election-related adverts, its scope has since broadened to embody all energetic ads on the platforms.
