The round indicator round a consumer’s profile image on the platform indicators the presence of ephemeral content material. This visible cue informs different customers that new content material, out there for a restricted time, has been added to that profile. For instance, a stable coloration arc, reminiscent of the colour talked about, showing round a good friend’s profile image signifies they’ve posted to their story inside the final 24 hours.
This function performs a vital function in driving consumer engagement with the story format. Its visibility encourages viewers to faucet and look at the content material, growing total time spent on the platform and offering alternatives for advertisers. Its comparatively latest implementation represents an evolution of the platform’s visible language, meant to reinforce consumer expertise and content material discovery.
