The phrase refers to a phrase puzzle, probably a crossword, the place the clues or solutions relate to transactions made at retail places operated by Apple Inc. These may contain product names, retailer options, or historic occasions related to the corporate’s gross sales channels. An instance is perhaps a clue referencing a particular iPhone mannequin accessible for acquisition, or a time period related to the expertise of shopping for a product at such a venue.
The creation and distribution of such a phrase puzzle can function an attractive promotional instrument or a type of brand-related leisure. It may well improve familiarity with the services supplied by the company, whereas additionally presenting info in an accessible and memorable format. Traditionally, corporations have used varied types of puzzles and video games to draw prospects and construct model loyalty, and this represents a contemporary iteration of that follow.