The phrase identifies a particular market phase inside motorsports: the shopping for and promoting of racing automobiles designed for dust oval tracks, performed via the social media platform, Fb. This methodology gives a direct avenue for fanatics and racers to attach, bypassing conventional dealership constructions in some situations. For instance, a consumer would possibly put up images, specs, and pricing particulars of a modified inventory automotive prepared for competitors, concentrating on potential patrons already energetic inside racing-related teams.
The significance of this digital market lies in its accessibility and broad attain. Advantages embody a streamlined transaction course of, typically facilitated by pre-existing belief networks inside racing communities. Moreover, the historic context is rooted within the rising adoption of social media as a main platform for industrial actions, reflecting a shift away from solely counting on print promoting or specialised racing publications. This on-line market fosters a dynamic change of automobiles and related elements, connecting a geographically dispersed viewers.