The time period ‘serinide’ mixed with damaging key phrases representing main social media platforms signifies a strategic method to on-line visibility administration. It suggests a concentrate on digital presence that actively excludes engagement or affiliation with particular established social networks. This may increasingly contain content material methods, focused promoting, or popularity administration efforts designed to function exterior of, or in direct distinction to, the norms and audiences of those platforms. For example, a model selling privacy-focused software program would possibly make the most of this time period in its advertising and marketing to sign a substitute for the data-collecting practices typically related to prevalent social media shops.
This sort of exclusionary key phrase technique is vital as a result of it permits for extremely particular focusing on and model positioning. Advantages embrace reaching area of interest audiences who could also be actively avoiding the platforms in query, controlling the narrative round a model by limiting its publicity in probably damaging or distracting environments, and focusing sources on different, probably simpler, channels. Traditionally, the necessity for such a method has grown alongside the rising dominance and ubiquity of some giant social media corporations, main some organizations to hunt different strategies of on-line engagement and model constructing.
