This beverage represents an try and mix the crisp, refreshing qualities of a lightweight lager with the subtly candy and tart taste profile typically related to apples. The completed product goals to supply a drinkable, mass-appeal choice throughout the flavored beer class. For instance, customers in search of an alternative choice to conventional gentle lagers or laborious ciders may discover this an acceptable alternative.
The importance of this sort of beverage lies in its potential to draw a broader shopper base to the beer market. By incorporating a well-known and approachable fruit taste, producers hope to enchantment to those that could not sometimes devour beer, or these in search of a lighter and extra refreshing choice. Traditionally, flavored beers have served as a gateway for brand spanking new drinkers and a supply of innovation throughout the trade, and this follows that pattern.