The person on this position is chargeable for defining and guiding the technique, roadmap, and have definition of a particular Fb product or product space. They’re accountable for the product’s total success, from preliminary conception by way of launch and subsequent iterations. For instance, they may oversee the event of latest options for Fb Teams, Instagram Reels, or WhatsApp Enterprise.
This place is important as a result of it ensures consumer wants are met whereas aligning with the broader firm imaginative and prescient and enterprise goals. Sturdy efficiency on this operate instantly impacts consumer engagement, income era, and aggressive benefit. Traditionally, this duty has grown in complexity with the rising scale and diversification of the Fb ecosystem.
