Fb’s algorithm prioritizes content material it believes shall be most partaking to a consumer. This generally leads to older content material showing in a consumer’s information feed alongside newer posts. For instance, a submit from every week in the past from a buddy whom the consumer interacts with steadily may seem increased than a submit from a number of hours in the past from a less-frequent contact.
This prioritization goals to maintain customers energetic on the platform for longer durations. By exhibiting content material deemed personally related, Fb seeks to keep up consumer curiosity and improve the chance of interplay. Traditionally, chronological feeds had been the usual, however algorithmic sorting has grow to be the norm, purportedly to fight info overload and tailor the expertise to particular person preferences.