The measurement of Fb Impressions, as reported inside the Nationwide Mango Board’s annual publication for 2019, represents the whole variety of instances content material originating from or pertaining to the group was exhibited to customers on the Fb platform. This metric encompasses all cases the place a submit, commercial, or different piece of knowledge associated to mangoes or the Boards actions appeared inside a consumer’s Fb feed. For instance, a single consumer seeing the identical mango recipe submit twice would contribute two impressions to the general rely.
Evaluation of those impressions is essential for assessing the effectiveness of promoting campaigns and public outreach initiatives undertaken by the Nationwide Mango Board. A excessive variety of impressions suggests broad attain and visibility, indicating profitable dissemination of knowledge. Monitoring impression knowledge over time permits the Board to judge tendencies, optimize content material technique, and show the worth of its packages to stakeholders. The historic context lies inside the growing significance of social media advertising in agricultural commodity promotion.