A structured doc, typically in spreadsheet or presentation format, designed for presenting information and insights derived from promoting campaigns performed on the Fb platform. It supplies a consolidated view of key efficiency indicators (KPIs) reminiscent of attain, impressions, clicks, conversions, and value per acquisition (CPA). An instance could be a spreadsheet containing separate tabs for various campaigns, every displaying metrics on advert spend, click-through charges, and conversion values over an outlined interval.
The creation and utilization of those paperwork are important for assessing marketing campaign effectiveness, figuring out areas for optimization, and justifying advertising and marketing investments. Companies leverage this data to grasp which advertisements resonate with their goal audiences, which methods yield the perfect return on advert spend (ROAS), and learn how to refine their future advertising and marketing initiatives. Traditionally, manually compiling this information was time-consuming; nonetheless, developments in reporting instruments have streamlined the method, enabling sooner and extra data-driven decision-making.