The phrase refers back to the show of consumer birthdays on the Fb platform for a given day. It’s a notification system indicating which of a consumer’s Fb mates are celebrating their birthdays on the present date. This characteristic is usually positioned within the notifications or on the right-hand aspect of the Fb homepage.
The characteristic supplies a social reminder, facilitating the sending of birthday needs. This will strengthen social bonds, improve engagement on the platform, and probably result in elevated consumer exercise. Its historic context lies inside Fb’s broader technique to boost consumer interconnectedness and foster a way of group.
