On the Fb platform, designating a publish as “fijada” elevates its visibility. This perform ensures {that a} particular merchandise, chosen by the web page administrator or profile proprietor, stays on the prime of the information feed or web page. For instance, a enterprise may use this characteristic to maintain an announcement relating to a particular promotion repeatedly seen to guests, no matter when it was initially posted.
This motion is important for highlighting key data, occasions, or bulletins. By sustaining a constant place on the prime, it ensures that important content material doesn’t get misplaced throughout the chronological stream of newer posts. Traditionally, this functionality has developed as an important device for communication administration, permitting customers to manage the narrative and direct consideration to essentially the most pertinent points of their on-line presence.